Take a second to close your eyes and imagine the brand, Dove.
Done? Okay, now imagine them with bright orange block letters D-O-V-E and a neon green dove logo—on a polka dot background. You get an entirely different vibe—and it doesn't match their current brand, which represents a more caring, gentle, nurturing feel.
While the difference in how the brand comes across is obvious, the factors that determine that feeling are more complex. That's where we come in. When building a new brand, we make sure to know who the business is and aspires to be in great detail—and if you aren't quite sure, we can help you paint a clear picture. We then combine methodology including color and marketing psychology, industry research, and more to create materials that speak to the essence of your business's unique identity.
Hi! I'm Dominique. I've been creating in this industry for almost a decade and I'm happy to be able to help vision-based businesses showcase their unique identities through standout brand and video creation to the world—and specifically their target audience!
I got into this field because expression is something I'm passionate about, and it's important for people to know that expression isn't limited to just people. Every business inherently has a brand. The question then becomes how does it reflect your company? Does it match what you want to portray? How does it feel to potential clients?
That's where I come in. Your company's brand should be true to its values, essence, and story. I'd love to chat about how we can make that happen for your business!